When you are not selling direct to the end user, this becomes a different sale altogether. You need to understand the distributors priorities and help them sell it to the end user. Often, the distributor will be selling a range of products/ solitons and your product is just one of those. Therefore, it’s learning how you make that the priority for your distributor provide them the tools to sell it effect on your behalf. Having successfully worked with numerous distribution channels, this module I share ideas on how to communicate effectively with your distributors and help develop their persuasion skills to achieve your desired outcome.